Alice Roi fans have learned to expect the unexpected. Each collection tells a story that is full of depth and reflects Alice’s many sensibilities. At the core is a feminine collection with an edge: artsy and creative, yet traditional and deliberate. The Alice Roi girl is able to combine and reconcile all the elements effortlessly, in a way that makes her feel individual, self-assured and confident.

　　The Alice Roi aesthetic has received wide media praise, with her clothing gracing the covers of magazine such as Cosmopolitan, appearing in the pages of Harper’s Bazaar, Elle and Numero Russia. Cathy Horyn of The New York Times has said, “Ms. Roi has a knack for choosing feminine elements, like a Peter Pan collar, a sack dress or the small cape shoulder of a Red Riding Hood coat, and subverting them just enough so they don’t seem goody. She has a delicious sartorial joke sense that has grown more and more sophisticated."

　　Alice’s peers have also recognized her talent, and nominated her for the CFDA Perry Ellis Award for Womenswear, as well as the Cooper Hewitt Design Award.

　　Alice Roi is a native New Yorker, and lives in Manhattan. Her customer -- dynamic, traditional, and always thought provoking -- continues to provide the inspiration for every collection.