品牌诠释
Itching to expand her horizons beyond theater direction and acting, Gita Zeltzer began conceptualizing XCVI in the mid 1990s. She was influenced by the multi-layered cultural element of Los Angeles, California, and she saw the “urban chaos” as a muse.
Gita was inspired by the spirit of what others considered “everyday.” In creating XCVI, she discovered that contemporary fashion was a new and dynamic space for her artistic expression.
It was in 1996 (or XCVI, in roman numerals) that Gita introduced the first season of XCVI from a storefront on the famed Melrose Avenue. The success of the line and its ability to resonate with so many types of people demanded that the team hire another designer to keep up with demand.
Gita, together with designer Lilia Gorodnitski, manifested a shared vision: to develop wearable, moveable, breathable clothing for women who believe in style, but also believe in comfort. Today, XCVI is a cut-to-order operation, and works with retailers
all over the world.
在当今竞争激烈的市场环境中,服装店需要采取措施来保护自己的地区市场。地区保护是一种有效的策略,可以确保店铺稳定的销售和品牌声誉。这篇笔记将解释服装店为何要做好地区保护,并探讨相关的好处和策略。
2023年12月1日至3日,美诗缇举办了一场令人瞩目的新品发布会。这场盛会不仅为经销商们带来了最新的时尚潮流,更是帮助他们把握当下的流行趋势,引领了2024夏季的时尚风向标。让我们共同祝贺这次订货会取得了圆满成功!