品牌诠释
Ever since Un Jour Ailleurs opened its first boutique in 1984, at the Commercial Centre in La Défense, it has been tempting busy women who are looking for elegant clothes to wear every day.
The design of the boutique, inspired by classical architecture, invites them to escape – to move on.
Responding to its customers’ needs, Un Jour Ailleurs has extended its appeal by creating a wide range of formal outfits, with matching accessories – suits, hats, bags, shoes. The collections are colourful, and come in a choice of styles, from size 8 to size 22.Thanks to its unique positioning, the brand was very quickly recognised as a bench-mark in women’s ready-to-wear garments, especially at the ‘smart’ end of the market. It’s for women looking for elegance, comfort and style: for all those who accept their femininity, and want to look perfectly turned out at all times. Un Jour Ailleurs offers garments made just for them, which help them to feel beautiful, and at ease with themselves.
The brand’s high standards are easily recognised in its choice of fabrics, the quality of its finishing touches, and its good-looking lines.From its successful start, it developed rapidly in France, in the main provincial towns, then internationally, opening in Brussels in 1999, in Luxemboug in 2001 and in Milan in 2005.
Today, the company owns more than 200 boutiques in Europe, and continues to expand.
在当今竞争激烈的市场环境中,服装店需要采取措施来保护自己的地区市场。地区保护是一种有效的策略,可以确保店铺稳定的销售和品牌声誉。这篇笔记将解释服装店为何要做好地区保护,并探讨相关的好处和策略。
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