Peserico女装

　　　　品牌理念

　　l 对细节的专注就是对质量的追求

　　Focus on details stands for the permanent pursuit of quality.

　　高质量的产品是蓓赛丽珂(Peserico)品牌最主要的优势，不断追求细节的完美使今天很多成衣都含有大量的手工制作的成分。所有产品都在意大利制造：选择优质的材料，精心打造每一个细节使每一件服饰都外观精美，穿着舒适。

　　Peserico brand is mainly featured by its high-end products. The constant pursuit of details makes many Peserico garments today contain a large number of hand-made elements. All products are purely made in Italy, using the finest materials and even the smallest detail is carefully and thoughtfully crafted to bring each Peserico piece an elegant appearance and a comfortable fit.

　　今天在总部Cornedo Vicentino的工厂里活跃着百余名员工，为了使每件产品都能精益求精，工厂保持了很多手工工坊的特点，员工们的激情与专注反应在每件产品中，使每一件服饰都具有着其独特性。蓓赛丽珂(Peserico)的每一件服装都反映了其专业手工工人的卓越技艺，每一个生产步骤都要通过严格的质量测试。

　　Today, there are more than 100 employees who continue their day in day out creative work in the Cornedo Vicentino factory of Peserico. Exploring excellence and perfection, Cornedo Vicentino factory maintains lots of characteristics of hand-made workshops. The passion and dedication of employees are reflected in each piece of garment, endowing every product its own uniqueness. Each Peserico piece passes the strictest quality testing and incorporates the leading craftsmanship of Italian skilled workers.

　　蓓赛丽珂(Peserico)品牌诞生于1962年意大利Cornedo Vicentino 科那多蒂诺市，由Mary Peserico玛丽peserico女士及其先生Giuseppe Peruffo朱塞佩鲁福peruffo一起创建并由Giuseppe Peruffo朱塞佩鲁福先生出任公司总裁。对面料质量的关注，对剪裁丰富的知识与对精益求精的追求，使公司不断发展壮大。在很短的时间内已从一个小工坊发展到市场上的优质品牌。

　　Peserico brand was born in 1962 in Cornedo Vicentino, Italy, founded by Madam Mary Peserico and her husband, Mr. Giuseppe Peruffo who acted as the company's president for ages. The persistent focus on fabric quality, unceasing exploration of tailoring knowledge and pursuit of excellence enable the Italian company to grow and develop continuously. Within a short period of time, from a small workshop it has developed into a well recognized and sought after brand.

　　蓓赛丽珂(Peserico)迅速成为专为优雅精致女人设计的高质量裤装与裙装的代名词。品牌的扩张伴随着技术的发展创新;企业的文化连接着企业的过去与未来。今天, 公司在Riccardo Peruffo先生这位经济学毕业高材生的领导之下，其产品逐渐扩展到时尚的各个领域-从女式全套时装造型到鞋类及皮革配饰，所有产品都保持着品牌的基本特征：出众的质量与精美考究的设计。

　　Peserico rapidly grew to be synonymous with high-quality pants and dresses particularly designed for elegant and refined women. The expansion of the brand is accompanied by the development and innovation of technology; the culture of the company connects the history and future of the company. Today, under the leadership of Mr. Riccardo Peruffo, an outstanding graduate of economics, the company's products have gradually expanded into all areas of fashion – from women's total look to footwear and leather accessories, all of which maintain the basic characteristics of the brand: superior quality and exquisite design.

　　　　品牌首席执行官兼创意总监

　　Riccardo Peruffo

　　Riccardo Peruffo先生, 蓓赛丽珂(Peserico)总裁与创意总监, 于1974年出生在Valdagno市, 这座城市在一个世纪以来都是意大利的羊毛加工中心。其父亲Giuseppe Peruffo先生与母亲Maria Peserico女士共同创建了蓓赛丽珂(Peserico)品牌。从儿时Riccardo Peruffo先生就对服装世界开始学习与了解，并在服装手工工坊中生活。 这个小工坊已在近年被改造成一个现代化的企业。

　　Riccardo Peruffo, CEO and Creative Director of the brand Peserico, was born in 1974 in Valdagno, a town next to Vicenza known for its centuries-old wool manufacturing. Riccardo, son of Giuseppe Peruffo and Maria Peserico - founders
of the Peserico Company - as a child learns about the world of clothing, living personally and intensely the life of a tailoring lab that in those years becomes a modern and structured Company.

　　继承了家庭对“完美”的偏爱，注重品质，注重细节，完美主义已经成为了他的性格特点。在帕多瓦大学获得经济学学位后，加入公司，把单纯的女装系列开发成女式时装造型系列。十几年前在他的领导下，蓓赛丽珂加强了对国外市场的开发，并在意大利开设了第一家自己的旗店。

　　Thanks to his family, Riccardo is trained to favor the "well done" job, that means to give a particular attention to quality and to details that, over time, becomes a peculiar trait of his character. After graduating in Economics at the University of Padua, Riccardo joins the company and develops women’s collections to a real total look. Starting from 2000, under his leadership, the Peserico strengthens increasingly its presence abroad and at the same time, it opens the first flagship store in Italy.

　　Ricarrdo引领蓓赛丽珂在“发展纯正和完善意大利制造工艺”的道路上坚持向前。他非常重视对发展当地行业专有技术方面的投资。他始终认为蓓赛丽珂***的投资是“依靠意大利独特的传统”。

　　Ricarro leads his Peserco to consolidate in the development of all those manufacturing processes to offer a real and complete Made in Italy. He gives also much importance to investments oriented to the local know-how’s development. Riccardo firmly believes that the best investment ever is “rely on the inimitable Italian tradition”.